ARMAND SERRANO

PRODUCTION DESIGN

What makes an imagined world come to life? How does a mere setting become the perfect cradle for character growth or becomes a rich and complex character in itself? Come take a peak behind the curtains of Disney and Sony Animation with Armand Serrano and learn what makes worlds tick.

Celebrated for his work with Walt Disney Animation and Sony Pictures Animation, Armand Serrano is a veteran in the animation industry, now with over two decades of experience.

Armand started his career as an assistant animator at Fil-Cartoons, a Hanna Barbera studio based in Manila, just right after finishing his civil engineering degree at the University of Santo Tomas in 1990.  He moved to Los Angeles in the mid 90's and soon joined the Walt Disney Animation Studios in Florida, working on MulanTarzanLilo & Stitch and Brother Bear. In 2004, Armand joined the crew of the newly formed Sony Pictures Animation. During his nine years stay at Sony, Armand completed a total of fifteen projects including Surf's UpCloudy With A Chance Of MeatballsArthur Christmas, and Hotel Transylvania. He also collaborated independently in visually developing Escape From Planet Earth for Vancouver-based Rainmaker Entertainment and production design on Animal Crackers for Blue Dream Studio, Spain. Armand moved back to his home at Disney Animation Studio in 2013. His latest credits with Disney include the award-winning Big Hero 6, and Zootopia.

Armand also does game concept designs and storyboards for TV commercials with clients that include Blizzard Entertainment, Blur Studio, Fisher Price, Reel FX, Laika House, Big Red Button, Charlex and 321 Launch.

Jonathan TiongComment